Cool hyper-local t-shirt

August 21, 2010
By Susan Main

Alex Usow aka Rhek holds up the shirt designed by Rob Geary based on a t-shirt meme that started with the names of the Beatles


People can wear their East Van pride with one of these t-shirts created by Rob Geary.

Alex Usow (Rob Geary’s sales partner) told me the design was based on a series of t-shirts that started with an original “John & Paul & Ringo & George” and had a long history. This made me very curious – so I went home and googled “Beatles names t-shirt” and found a 2005 article T-Shirt-ism by Experimental Jetset, an Amsterdam design company.

The company produced a “John & Paul & Ringo & George” in 2001. Two years later, Experimental Jetset was receiving people’s own versions of the shirt (which you can see via the link above).

Other versions include: “Paul & Ace & Peter & Gene” and “Brocoli & Potatoes & Beef & Gravy” – with dozens, maybe even hundreds of variations.

This t-shirt is the East Van pride version and it’s available at Sharks & Hammers at 56 Powell St. and at Boulevard Skate at 1340 Commercial Drive.

Today we saw a guy wearing one in the line-up of Continental Coffee on Commercial Drive – looking very stylish.

One Response to “ Cool hyper-local t-shirt ”

  1. Harriet Glynn on September 12, 2010 at 12:23 pm

    Love the new local Ts. I saw a great Lower Mainland map on a T at the Regional Assembly of Text on Main (at 23rd).

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